October 16th, 2008
09:37 PM ET

Ads in Video Games?

I knew there were billboards in the Burnout series, but I never really paid attention to them.  I was too busy trying to wreck.

But the story in Friday's show made us wonder if you would even care if you saw a political advertisement in a video game.  I mean, would you be any more interested in a candidate if you noticed an ad for one in a game you were playing?  And do you even think games are a good place for political ads?

Carl Azuz, Anchor

Filed under: Feedback • News Coverage
soundoff (172 Responses)
  1. Mariah

    I really don't think it would be a good idea to show a political ad during a video game because the kids would be having too much fun to pay any attention to the ad, so maybe just stick with putting them on T.V.That seems to work just fine.

    October 16, 2008 at 10:15 pm |
  2. anonymous

    i think that it is a really good idea.
    it's really targeting it out the the other kids and i think that it should at least be tried out.

    ps. carl azuz is referred to in our class at least 5 times a day.
    you're pretty much our classroom hero.
    thanks (:

    October 16, 2008 at 11:48 pm |
  3. Eduard

    I thouht that was the best to persuade 18 year old gamers.

    October 17, 2008 at 12:10 am |
  4. Tommy

    Why waste money paying to put ads in video games? The majority of people who play video games, play them to play the actual game, not to go around looking at billboards and advertisements. It's a waste of money if you ask me.

    October 17, 2008 at 12:43 am |
  5. Tyler

    That wouldn't be the greatest idea. How many kids even pay attention to those ads? Politics and gaming don't go together at all! People would be focusing on the game and nothing else. They like to "get in the zone" and beat records, but when you intertwine politics with it, it destroys the whole mood... The candidates' best bet are television ads.

    October 17, 2008 at 1:05 am |
  6. D@nielle

    I think that would be a good idea, if the people who played the games actually cared, or if they were old enough to vote.

    October 17, 2008 at 2:09 am |
  7. Allister

    I play video games to ESCAPE the circus that is the 2008 election... not get drug deeper into it. It's bad enough to have supporters on BOTH sides try to drag me in to thier side and call me names when I don't agree with them... but now to have them try to get me to vote by putting adds in video games.... that's just plain tacky. And the fact that the games with ads are only being released in battle ground states makes the canidates, in my opinion, seem desperate and almost socialitic... and makes me wonder how close the race really is. I mean, why even bother putting an ad in a game unless your a sponser? It makes me want to vote LESS for the canidate because, really... now it feels like they are invading the one escape I have.
    All in all, I don't think it'll make much of a differance, and risky. The last thing most people want is to find that thier escape from real-life hardships and general stress has been invaded to pressure them even more. I for one feel it's a slap in the face and hope that the gamers make a stand and say "stay outta our world." Just my two cents. 🙂

    October 17, 2008 at 4:32 am |
  8. melissa

    It's really cool but I don't think it’s a good idea. Obama is wasting his money on something that nobody would want to see while playing a video game.

    October 17, 2008 at 7:09 am |
  9. Christian

    I think it's a good idia Obama puts ads in video games because about half prevoters and voters play video games in the U.S. but it should be in more. -Christian P.S. Obama is awsome!!!!!

    October 17, 2008 at 8:08 am |
  10. Sean

    I think this a great strategy to put the president candidates in these games because a lot of people do play video games. But put them on the sides of the cars and make it a hard car to earn, or put it on a huge stadium's ceilings. That would help me vote!

    October 17, 2008 at 8:18 am |
  11. Anna

    I think that it's kind of funny. I don't think that it really mater's though, because I don't think people will notice.

    October 17, 2008 at 8:20 am |
  12. morgan

    i think obama has a different way of thinking, and thats what we need for our country. i know i would never think to put an add in a video game. i think its a very creative way to say: vote for obama!

    October 17, 2008 at 8:26 am |
  13. morgan

    Here is a cheer my friends and i made up: "Be apart of something great, Obama '08!!!"

    October 17, 2008 at 8:29 am |
  14. Lauren

    I do not think the deocratic campaine should interfeare with kids video games. It's very ROOD!!!!!!

    October 17, 2008 at 9:42 am |
  15. Levi & Liam

    We think it is a good idea because alot of people play video games.

    October 17, 2008 at 9:49 am |
  16. Karen

    I think putting campaign ads on video games isn't an affective tool to convince people to vote, because they would be too distracted by the video game to pay attention to the ad!

    October 17, 2008 at 9:49 am |
  17. Jacob

    I don't think that polatices should be advertised in videogames because videogames are supposed to be for fun no to campain.

    October 17, 2008 at 9:50 am |
  18. Brianna and Kaitlyn

    I think its a good idea because it could incourage video gamers to get out and get involved in the politics and democracy and vote. This is going to be a close election and decision so as many people that Mackain and Obama can get would be great.

    October 17, 2008 at 9:50 am |
  19. Jackie

    I think ads in a video game is good and stuff because alot of teens play them and alot of adults play, too. I also think that it is REALLY low when they have to put them in video games to get people's attention, which I guess that they don't watch T.V. alot to see what's going on in the Presidential Debate and stuff. Which is sort-of fine, but . . .

    October 17, 2008 at 9:52 am |
  20. Melissa

    Well I think ads in video games would not be a good idea because most people that play them are not looking for ads in the middle of the game. So to me he is wasting his money.

    October 17, 2008 at 9:56 am |
  21. nikole,dakota

    Putting your picture in a video game,and saying vote for Obama is a very good idea I think that puting Obama and Maccane in a race car to see who would win.

    October 17, 2008 at 9:57 am |
  22. Christina

    I think that people might vote for a person who put their picture on a video game. Would be a good idea because it will remind people that they need to vote before it is too late.

    October 17, 2008 at 9:59 am |
  23. dakota

    Um I don't care what they do I just want someone to win.

    October 17, 2008 at 10:00 am |
  24. Ryan

    I don't think anyone will really pay attention. You should put the candidates in the game.

    October 17, 2008 at 10:04 am |
  25. devin

    I dont think that it would make a diffrence if you put a ad in a video game because gamers focus on the games not what is on the side of the road unless it is something that helps them.

    October 17, 2008 at 10:05 am |
  26. josh

    i think that putting ads in video games is a good idea because you can see the presidents if your a game freak.

    October 17, 2008 at 10:06 am |
  27. Kaitlyn

    I thought that adding ads in the video games was funny. But what would be even funnier would be to have a game out that has Mcain and Obama in a video game playing each other in different sports.

    October 17, 2008 at 10:07 am |
  28. brittany

    i think that it is really cool that it is possible for Obama to put adds in video games.

    October 17, 2008 at 10:07 am |
  29. crystal

    I think that having ads in video games is a good thing but then again I think it is not because mostly kids play video games that are not old enough to vote.

    October 17, 2008 at 10:08 am |
  30. Brittany

    I think that there shouldn't be ads in video games. Putting thee ads in games is just a waste of money. Yeah, it is creative, but it is just a waste. When me and my cousin play video games we never by attention to the billboards and stuff in the game. We only concentrate on what is going on.

    October 17, 2008 at 10:09 am |
  31. Taylor

    I don't think I would care If I saw a sdd in ONE game but if they were in EVERY game it would become very anoying to see them clash. Actually why would the put one in a game??? Kids can't vote!!

    October 17, 2008 at 10:09 am |
  32. Caitlin

    I don't agree with wasting money on putting your face in a video game just to help you win an election, because by now most people have decited who they want to win. Just because someone sees his face in a game dosent mean there going to vote for him. I know it wouldnt change my mind, so why dont you spend money one things that will help the America, because Id rather spend money on the troops in Iraq so they can come home and not so people will see your face one some dumb bilbord. that how you win actually do something show you can be a good President that you'll go the distance thats what we need.

    October 17, 2008 at 10:10 am |
  33. Brady

    I think that is a good idea to put the ads in video games. A lot of people get video games so if they put it in a high selling games they should get a lot of people to see it.

    October 17, 2008 at 10:11 am |
  34. laurie

    i think that video games should not have things with present stuff because its not good and other people can get the wrong ideal

    October 17, 2008 at 10:12 am |
  35. Kelsee

    I think that showing a political add during a video game is a good idea because when someone is playing a game and they seen that they would want to go and vote if they are old enough and it looks kool in the in video games.

    October 17, 2008 at 10:12 am |
  36. Hunter

    I know kids would just ignore them but proably not by an adult.It's kinda weird though.I mean your playing a game and your driving by or wrecking to see a ad saying to vote for McCain or Obama.Your more focused on wrecking or driving!I think they should keep the ads on T.V.

    October 17, 2008 at 10:13 am |
  37. Hannah

    I don't think that using video games as an advertisement strategy is a good idea because i think that they would not be interested in the ads as much as beating the game.

    October 17, 2008 at 10:21 am |
  38. Kevin

    I think presidential ads shouldn't be in the video games; or any politics for that matter(unless it's part of the plot). Video games are essentially a place to escape reality if you put these kinds of things into video games, you're destroying that purpose. Put it this way would you like to have an add on a video game about your credit card debt; or a game where the only purpose is to be called by telemarketers? I don't think so. But, that's just my opinion.

    October 17, 2008 at 10:47 am |
  39. Liam

    I have burnout paridise and i hate how they advritise OBama in it.I dont like him or mcain. They are both socilists.Ron Paul is the awnser.

    October 17, 2008 at 11:45 am |
  40. terry

    i think that obama should be the presedent for the usa cas that would be the bom

    October 17, 2008 at 12:29 pm |
  41. bryce

    i think it is a very good idea because so many people play. i play alot of video games and whenever i play online.. i play with alot of older people. you dont know how many fathers and mothers actually play. just because there there older doesent mean they dont play.
    thank you
    bryce out

    October 17, 2008 at 12:30 pm |
  42. terry

    obama is the bbes person of them all

    October 17, 2008 at 12:36 pm |
  43. andrew

    it really doesnt matter if you put ads in games because the kids arent going to pay attention to them anyways because they are going to be too distracted by their game

    October 17, 2008 at 12:37 pm |
  44. Jessica

    i think it is a good way to get voters to register because it is a new creative way to votes and your catching the attention of different age levels

    October 17, 2008 at 12:47 pm |
  45. Nathan

    I think it's a good campaign idea for both candidates. Thousands of americans play video games, and whether or not the human eye catches it, the subconscious sees it and records it. People might not realize it, but in truth, our political candidates running for office are trying every means necessary to influence the young people, and their votes.

    October 17, 2008 at 12:52 pm |
  46. Madi

    I tis strange that people would put that in the game if us kids can't vote. I think it not right for to the sign in the game.

    October 17, 2008 at 1:04 pm |
  47. Matthew

    Wow, I knew there were ads in my game, but I was just trying to knock the other racersout of my way. When you think about it, it is good for those adults who play games. It might actually help get a president that the nation wants. That is, if they pause their game.

    October 17, 2008 at 1:07 pm |
  48. austin

    well its alright but you haft to be 18 to vote and playing the games i think obama or whoever contacted the creaters and had them put that on there or the creater is voting for them if adults see it if they play games they may vote or they may not but my opinoin video games are actually a pretty good idea but then at the same time its not cause the player of the game may not notice the sign for voting so actualy maybe not a good idea

    October 17, 2008 at 1:35 pm |
  49. Marshall

    I think that it isn't a good idea to put the ads in video games. It seems that the candidates are really desperate to get more voters.

    October 17, 2008 at 1:40 pm |
  50. Johnny

    I think that gaming people is a bad group to advertise on because my opinion is that most people who play video games are unable to vote yet because of their age.

    October 17, 2008 at 1:41 pm |
  51. Tricia

    It's kind of like subliminal messaging. You're focused on the game but your mind sees it. I think it might it might be helpful because there are tons of 18 and older gamers.

    October 17, 2008 at 1:42 pm |
  52. Teto

    I think that it is a complete waste of time to put adds in video games. first of all, nobody is going to see them because you're either going to be going to fast, in the case of burnout, or you are going to be to busy playing in the case of the basketball. And anyways, most people who would play these games would be kids who are too young to vote. even though I am rooting for Obama, I still think he could come up with much better things to do with Campaign money.

    October 17, 2008 at 1:44 pm |
  53. Devon

    I think its very smart to put them in video games but i only saw Obama. they need to have Mcain in there to make it even

    October 17, 2008 at 1:45 pm |
  54. Homie

    I think its kind of weird that Obama try's that hard to get votes. I'm not saying that it wasn't a good idea. I just don't know how he thought of it.

    October 17, 2008 at 1:46 pm |
  55. Connor

    I think that its dumb to put Obama's face in video games to have people vote for him because kids play video games more than grown ups. kids can't even vote so whats the point.

    October 17, 2008 at 1:48 pm |
  56. Ben

    About the advertisements in games. They are in a lot of games other then burnout paradise. They are in basically any game with billboards. But unless you are an adult and are not paying much attention to playing the game, you wouldn't notice any of the advertisements.

    October 17, 2008 at 1:49 pm |
  57. parker

    I thought the driver for the game was intense. I think that they should put the candidates in the cars. If they did I would definitely crash and destroy the car they were in.

    October 17, 2008 at 1:50 pm |
  58. madi

    I do not think that advertising for your campaign in a video game is a good idea because most of the people that play video games are kids ........ and besides if you are playing a video game you don't really notice the signs.

    October 17, 2008 at 2:32 pm |
  59. kelly

    i think it si fine to have the advertisments in the vidioe games and it would be fun to have the canidates in the cars.

    October 17, 2008 at 2:36 pm |
  60. Shyonna

    I think it has a good point and a bad point to have campaign advertising in a video game, because some people don't care about whats on the side of their game , they care about winning the game.if your playing games in stead of watching the campaign then you shouldn't even try to vote any time soon ,

    October 17, 2008 at 2:41 pm |
  61. Colin

    I believe that it would be a little bit of both ,because when somebody is playing a game they would notice the sign and tell their parents to come take a look at it and could help the parents deside To to vote for.

    October 17, 2008 at 2:45 pm |
  62. Jordan

    I think its so weird..its like wow...i'm blown away..
    i don't know why they would do that because what kid is going to care about some guy on a billboard seriously...

    October 17, 2008 at 3:34 pm |
  63. Zack

    I think it is very clever by Obama, but it is innapropriate because these kids are between 13-16 and the posibiltiy of them regestring phony ballots will likley increase. I do respect Obama's creativity with the video games. Look for those ads in Teen, Mature, or Adult games which kids 17 and up play a lot. Carl what is your next pun?

    October 17, 2008 at 3:36 pm |
  64. Annie

    I think advertising in video games is a great idea because when people are in the basement not caring about the elections and see a billboard and want to learn more about it.

    October 17, 2008 at 3:49 pm |
  65. Anthony

    I think advertising in video games is really dumb because not many kids 18 and up play video games.

    October 17, 2008 at 3:56 pm |
  66. Cam

    I think advertising in video games is very clever because a lot of people play video games.

    October 17, 2008 at 3:58 pm |
  67. James

    I think advertisements in video games is a good idea, because people have to pay attention to their surroundings to beat a level/game.

    October 17, 2008 at 4:33 pm |
  68. will

    Carl, I think Mccain is the better canadate because he has more expireince with the politics. Besides at the obama speech in virginia he lied about mccain. Personaly if you put down someone in an advertisement you are the bad canadate.
    From Indiana

    October 17, 2008 at 4:39 pm |
  69. Elisabeth

    Don't we get enough of political ads on TV and newspapers? They should leave their campaigns out of video games, considering thats the only place we seem to be able to get away from the ads! And most of the people playing are under 18, so how can that possibly help them anyway?

    October 17, 2008 at 4:50 pm |
  70. Blake

    I think that putting signs (only about Barack Obama, might I add) in a video game is ridiculus! It just shows how desprate Obama really is, and wants to reach out to all people. I don't really like it at all. Why can't Obama just concentrate ion the COUNTRY for a change? His campaign is all about change, yet he will not actually change anything!

    October 17, 2008 at 5:02 pm |
  71. Ms. Frankel's class

    Our class is split. Some feel that Obama's money is wasted on the video games. Others think that it has resulted in a lot of publicity on the news, making it worthwhile.

    From Ms. Frankel's debate class, Hillsborough, CA

    PS Please give us a shout out!

    October 17, 2008 at 5:04 pm |
  72. wyatt

    I think that I wouldn't pay attention to the to the billboard because i would be focused at the game but i don't play games that much anyway and my class thinks that your awsome

    October 17, 2008 at 5:46 pm |
  73. Kaylee

    that would be very cool i love the idea and it will get our attention!!!!!!!!

    October 17, 2008 at 6:03 pm |
  74. Jaclyn

    I don't think that having ads in video games will get any more or less people vote. When you are driving a car in a video game you don't usually look up to see what is on the billboards.

    October 17, 2008 at 6:35 pm |
  75. Jordan

    I don't know if it would help the canidates, but I do know that I wouldn't really care about the ads since I'd be to interested playing the game.

    October 17, 2008 at 6:50 pm |
  76. Madison

    I think it's a creative idea, but I am not sure that it will bring in many votes. Not many people will pay attention to the things in the background. But I give Obama props for being creative! =-)

    October 17, 2008 at 6:59 pm |
  77. Timmy

    I really like Obama, but I think most 18 year old teens would not care if Obama appeared on the game telling them to vote.

    October 17, 2008 at 7:04 pm |
  78. Deja

    If I'm playing Burnout Paradise I think it would catch my attention and would make me laugh just enough to show my parents. I think its an ingenious way to target a new generation

    October 17, 2008 at 7:07 pm |
  79. Miley

    I played video games not very much. But anyway when I play video games I never noticed the ads on the game. I think many people won't pay attention to the ads like me. We play games for fun not for observing or something. Sometimes we lose even if we concentrated on games. So why do we pay attention to the ads??? I think making advertisement on video games are not a good idea.

    October 17, 2008 at 7:11 pm |
  80. Lexi

    I'm not sure if people would notice the ads if they are busy playing the actual game. I think it's a good try but if you're going to put the ads in the games at all try more popular games that way you have a better chance of people noticing.

    October 17, 2008 at 7:44 pm |
  81. Andy and Tyler

    When they put presidential ads in video games they're waisting their time, People are going to be to lazy to get up and vote so why try?

    October 17, 2008 at 7:55 pm |
  82. Kyle

    i dont think that its a good idea because kids wont pay attention to it. They just want to play the game. If you ask me "WASTE OF MONEY".

    October 17, 2008 at 8:36 pm |
  83. sam

    i thnk that it is cool because i like obama and for someone to like himthat much to put adds on there games means he id rilly deticated

    October 17, 2008 at 11:04 pm |
  84. Alexis

    I think that putting the ads in Video Games is a great way to get people to vote. Also its a good way to get kids at a younger age, that might be voting in the next four years to vote. I think that Obama is really smart for putting these in the games because he is right for our country and i think he has a good shot at being the new president, he's also going to make history....

    October 17, 2008 at 11:38 pm |
  85. Mia

    I think it's a bad idea to put that in the games becausse no one pays attention to them because they are going so fast!! so its a waste of money because no one is going to see them.

    October 17, 2008 at 11:41 pm |
  86. jose

    I tthink it's a great idea because so many future voters will see this message.

    October 17, 2008 at 11:49 pm |
  87. Maria and Katie

    Unless the signs were HUGE then no one would see them, so it would be a waste of money.

    October 17, 2008 at 11:54 pm |
  88. turner

    Ummmmmmm, I think it's a good idea because I play video games ALL the time and I totally see those ads.

    October 18, 2008 at 12:02 am |
  89. Caleb

    From the show on friday the game looked preety good I don't think people really look at billboards flying by in a high speed car game.

    October 18, 2008 at 12:47 am |
  90. Nicole

    I don't think ads should be in video games. People play video games to get away from politics and the world, so if you put ads in there it takes away the point of video games.

    October 18, 2008 at 11:00 am |
  91. Harlee

    I think that video games aren't a good place to put political ad's because the people who play video games are to buisy playing the game to even know whats going on around them unless there name is being called. Thats why i think we sould just stick to posting political ad's in the real world and not in virtual ones.

    October 18, 2008 at 3:26 pm |
  92. Andrea

    I don't think the ad will do much good. I play racing games and not once do I even think of looking at the billboards I pass. What's the point if you can't see them? Think: you're going way to fast to read anything posted on there anyway.

    October 18, 2008 at 3:44 pm |
  93. alexis

    their really good people and i am sure whoever wins will make a good president.so i am really mainly on both of their sides.

    October 18, 2008 at 5:11 pm |
  94. kayla

    i think it is a good idea to put obama's face on a billborad but they should put both of them (Obama and McMain) face on a billboard.

    October 18, 2008 at 8:14 pm |
  95. Maegan

    I think Barak Oboma has the best chance and he is definately who I am voting for if I were an adult. I have been watching the debates and I watch the cnn student news in my class every day and I pay the most attention to the president stuff!! I hope Barak wins YOU GO!!!!

    October 18, 2008 at 8:29 pm |
  96. Maddie

    Since kids, that can't vote, usually play the video games I don't think that having political ads in them will really matter. Just having an ad in a video game isn't going to change a voters decision. It's just like any other ad on TV or an actual billboard. There is no use in wasting money on ads in games that aren't even going to get noticed.

    October 18, 2008 at 9:49 pm |
  97. Carina

    Certainly! Because if I find the ads shown in the game, I will be really excited! It's like we are playing in the real world. That sounds pretty interesting to me. Moreover, I think if I do see the senator Obama on the billboard in the game, I would think "that's funny" and want to support him for doing this special campaign. It's more like he did pay attention on what we like. That's great! So it works and it is a good place for political ads.

    October 18, 2008 at 11:10 pm |
  98. Mae

    Okay...the Obama campaign has too much time and money on their hands...so why not go for it! It's still advertising, although not the best but still.....

    October 18, 2008 at 11:41 pm |
  99. Sarah

    I think it's a great idea to put political ads on video games. It gives people who havn't been paying mush attention to the politics a chance to think about it. This would possibly lead to increase in the people who actually vote, which would be a good thing.

    October 19, 2008 at 6:59 am |
  100. Archana

    I think this is a good and bad idea because some people only care about video games and they won't care about elections and also you can't see the ad in high speed car chase games unless you're in last place and driving at 10 mph.

    October 19, 2008 at 10:46 am |
  101. Elizabeth

    I think it is a stupid idea they are spending money on putting an ad in a video game there are so many other usefull ways to spend the money.

    October 19, 2008 at 12:11 pm |
  102. Carina

    Certainly! Because that makes it like we are playing in the real world. Moreover, I think if I see the billboard in the game, I would think "that's really interesting" and want to support the candidate for doing this special campaign. It's more like he did pay attention on what we like. So I think it works and it is a good place for political ads.

    October 19, 2008 at 12:31 pm |
  103. ♥Autum♥

    I THINK Obama has a better chance of winning..............
    He just seems to be coming down to our level more in fiancal ways and more......... Yes we dont agree on some choices he makes and other people probably think the same about McCain but we never know this is going to be a very close race!!!!!!!!

    October 19, 2008 at 1:17 pm |
  104. Andrea

    I think it's a really good idea for Obama to make this video game because hes getting more people into his campaing!!! GO OBAMA!!!!!

    October 19, 2008 at 1:49 pm |
  105. Brita

    I think that it is wierd that they are puting it in video games because all I know is that only kids play them and adults rarely don't.

    October 19, 2008 at 2:06 pm |
  106. Andy

    I think it's a good idea but knowing that most kids play video games more often than adults do I think it was a waste of time

    October 19, 2008 at 2:09 pm |
  107. Andy

    If graphic designers put presidential canidates in video games it may be dangerous because their bosses might not like the senator that you like and he/she may get madand you may get fired.

    October 19, 2008 at 2:12 pm |
  108. I and z

    we think its a great idea to put adds in video games its even better if the adds have to do with the elections because the people will get of the game and vote

    p.s. OBAMA ROCKS!!!!!!!!!!

    p.s.s my class watches this every day

    October 19, 2008 at 6:16 pm |
  109. Angelica

    I think its not because it just distracts the person playing it and then they lose and theyll blame the candidates

    October 19, 2008 at 7:23 pm |
  110. Christopher

    I dont think its a good idea to put ads in video games. On the Friday episode w/ the basket ball one they would be too busy watching who has the ball and on the Burnout game they would be to busy doing spins w/ there car then to pay attention to the bill boards. There might be 'some' gamers who would look at the ads and maybe vote if there not too lazy to drive to the nearest polling place(or walk). If there was some games who would vote I dont think it would make a difference in the Electoral College.

    PS: Hi my class room >:D

    October 19, 2008 at 8:21 pm |
  111. Shaun

    I don't think they should do that. It would be a wast of time for the creators of the game to advertise something like that in a videogame. When people play a videogame, they play it for just that. They will be too interrested in getting to the next level, that they won't take the time to look for something like that. Besides if you put it in the game and it's current at that time, then two maybe three years down the road when they choose to play the videogame again, then that political advertisement would be outdated anyways. If you do, it would be more of an unique easter egg than an adervertisment.

    October 19, 2008 at 8:21 pm |
  112. Melody

    yes and no. for one, you don't know how old the person is that's playing. and two, if its only on billboards and stuff, who's going to slow down and read it?

    October 19, 2008 at 9:01 pm |
  113. reagan

    i think that its different which is always good but if i was actually playing i would never notice i would be wrecking to much and getting to mad to even be looking at anything other than the road but i think its pretty cool that a president would even think about putting an ad in a video game who is kinda old............

    October 20, 2008 at 7:30 am |
  114. Alice

    Wow,it's really creative to think of that! But I think it's no use. Videogame players won't just go and vote someone because they see the ads in their games.(that is, if they do notice them)

    October 20, 2008 at 8:58 am |
  115. Tyler

    it is stuped.

    October 20, 2008 at 10:04 am |
  116. Aimee

    I think that it isn't a good idea because then what if the parent or person who's playing is voting for the other person, and not the one in the ad! Uh-Oh unless the player gets to choose which candidate goes in the ad of the game there playing.

    October 20, 2008 at 10:50 am |
  117. Alex

    I think that the ads in video games are ridiculous. I mean, i LOVE video games, you could even say im a video game addict :D. Ok im not an addict, but i like them a lot. Anyways, i think that its almost hypocritocal (spelled wrong im guessing) that they discuss how we can save money, then they go and spend probably millions of dollars on 20 megabytes of memory on a game to show a small sign, that we probably wont see, in the middle of a virtual town. When we play video games, we dont wanna think about candidates, we just wanna shoot things (or whatever you do in your games). Its absolutely a waste of time and money.

    P.S. – I'm guessing that most gamers are younger then 18, not saying all gamers are, ill prob play video games when im older then 18, but a lot of the crowd that virtual game advertising is trying to attract either dont care about the election, or simply cant vote.

    October 20, 2008 at 2:09 pm |
  118. Blake

    I think it’s a good idea, but people won’t really notice them much. They’d be more focused on the game.

    October 20, 2008 at 3:25 pm |
  119. Briana

    we don't think that they should put thenselves in games because normaly only kids play video games and no one can take them seriously when you are in a video. = )

    October 20, 2008 at 4:50 pm |
  120. Melissa

    I think it's like subliminal messaging. If they are showing pics of just one candidate in the video games, you won't concously see it, but your subconcios will pick it up and then you'll side with that candidate. I think it's wrong.

    October 20, 2008 at 5:06 pm |
  121. Yaphet

    I think that it is pretty cool because it is a way to get people to vote for you, and besides that is what they are trying to do.

    October 20, 2008 at 6:53 pm |
  122. Bri

    I guess its a good idea for the candidate, but is focusing on people playing video games going to help that much? Most people playing video games are to younge to vote, and from my point of view it seems that people playing video games arent as involved with the presidential campagin as others.

    October 20, 2008 at 7:17 pm |
  123. Chris

    Politics has gone too far with these advertisements in video games. If I know videogamers, They arn't usually looking to do anything but play their games! Plus, videogamers are usually teens and kids and adults that don't have much to do in their life. I don't think this is the type of audience presidental canidates want to appeal to.

    October 20, 2008 at 8:55 pm |
  124. Timmy

    I think its an awesome idea to put ads in video games because it shows how involved the candidate is in their presidential campaign...I think I'll check out that Burnout video game and first, have some fun, next, i'll look for the campaign ads :))) OBAMA / BIDEN 08!!

    October 20, 2008 at 11:50 pm |
  125. destiny

    I really think that htey souid take out the adds out of the games. I think it is stuped.

    October 21, 2008 at 8:19 am |
  126. Cam

    I think advertising in a video game is a great idea. Lots of people play video games and once they see that advertisement on the game they might have a say in this election.

    October 21, 2008 at 9:20 am |
  127. chet

    what a smart idea!, who ever came up with that idea must be quite clever.

    October 21, 2008 at 9:02 pm |
  128. Jon

    I believe that putting ads in video games is a great way to get your name out to the younger crowd. As an avid Madden player I would have the candidate's name embedded in the back of my brain. Nearly all guys that I know ranging from the football team to a few young adults all play madden religously.

    October 22, 2008 at 12:22 pm |
  129. Kashina

    if i saw an ad for a Presidential campaign and i had not registered to vote then it would remind me that HEY i need to go register.

    October 22, 2008 at 12:22 pm |
  130. Jenny

    I don't think that it will add to many voters, and in the game they showed it was very hard to see. But who knows? Video games could be the next frontier in presidential candidates. If people can get influenced by violence in video games, why not politcal views?

    October 22, 2008 at 12:23 pm |
  131. Lacey

    I think putting ads in video games is a waste. When I'm playing video games, I'm trying to beat the level. The only reason someone would notice is if they can't pass a certain level and end up go through the map slowy trying to find something. Another thing is people who mostly play video games on a daily bases are younger then 18. Anyone older seem to play every once in a while. so if the ads do have an impact, then its a microscopic one.

    October 22, 2008 at 12:25 pm |
  132. Tyler

    i think its good to do ads in video games. because alot of the video gamers probably dont vote as much cause video gamers they tend to be shut out from the world so it could be kind of like a subliminal message. and it might get them thinking about politics because i know how subliminal messages work like your brain processed it but your eyes didnt even really catch it.

    October 22, 2008 at 12:26 pm |
  133. John

    I think they should advertise in better games like madden 09. The only people that play burnout paradise are little kids. Madden is a real game, plus older people play madden

    October 22, 2008 at 12:28 pm |
  134. will

    Yeah it’s a great idea because of all the people that play video games but I think it would have been better if they advertised all the candidates for the presidency.

    October 22, 2008 at 12:32 pm |
  135. Kaylie

    its great to find anyway possible to get people to vote. it shows what type of campaign the candidates are running. i think its a good chance to get kids or whoever plays video games to check out whats on the billboards.

    October 22, 2008 at 1:32 pm |
  136. Shelby

    I think that putting ads in video games is smart but might show that they are desperate and afraid that their opponent is farther ahead. It is definitely smart to put that into the video games but quite honestly, I don't think that it is going to make people vote for that person. It will probably just make them think that its funny and be more of a joke then it is an advertisement.

    October 22, 2008 at 1:36 pm |
  137. andy

    i think its a good idea because he had alot of money left over after donations.

    October 22, 2008 at 1:39 pm |
  138. Casey

    I think that putting advertisements in video games is a waste of money and that people don’t really notice them. If I saw a bunch of advertisements for voting on one certain president, I think that it would change my mind about who I wanted to vote for. If the advertisements came often it would get quit annoying and I would want to change my vote.

    October 22, 2008 at 1:40 pm |
  139. Joanne

    Wasting money on video game advertisement?
    No one actually bothers to notice it. I would just pay attention to what's happening in the game.

    October 22, 2008 at 7:10 pm |
  140. Abbie

    That is one way of encouraging people to vote...

    October 22, 2008 at 8:13 pm |
  141. janelle

    I think that putting ads in video games is going too far with advertising the campaign. It is going to be over in a few months and the ad is still going to be on the game. I think that the canidates are going too far and it is a waist of money

    October 23, 2008 at 8:43 pm |
  142. Brooks

    Its anoying when u want 2 play a game and the advertisments come up. i turn on the ps2 bcouse i want to play a game. if i wanted to see ads then i would turn the tv on!

    October 24, 2008 at 9:54 am |
  143. Sean

    It would be fun to smash the ads to pieces in the games. You could use it for target practice in shooting games.

    October 24, 2008 at 10:01 am |
  144. Randall

    Why would they waste all that money that could go to help the united states. Besides no one will pay attention to the ads in the video games. I'm sure that people are too zoned into the video game to even notice the ads.

    October 24, 2008 at 10:22 am |
  145. eric

    i think this is a good idea that they have ads on video games because i think that kids should be involved with the candidates to

    October 24, 2008 at 1:36 pm |
  146. Fernando

    I think the ads in the video games are a great idea. Its a great idea because it might remind a few people to get off their lazy butts and vote

    October 24, 2008 at 2:15 pm |
  147. Mandy

    it's not a very good idea. most of video games are sold to children who really aren't very clued into the elction. and besides, video games are supposed to be somewhat relaxeing...not candidate centered!

    October 24, 2008 at 6:52 pm |
  148. megan

    I think that it's not a good way because parents don't even play video games that often so whats the point?They are just wasting the money that they get for the campainge.

    October 24, 2008 at 7:48 pm |
  149. Alexis

    I think its a good idea, if you pause the game when the billboards come on!!!!!!!!!!!!!!!! I think its a good idea, but maybe they should put them on the back of the cars, or put the candidates in the cars, so that people might acutally get concerned. No one watches the billboards. I think that they should make them big enough so that people notice thme without looking back.

    October 24, 2008 at 9:32 pm |
  150. Eric

    We already get enough ads about video games, we don't need them IN the video games. Plus, we see too many political ads on TV anyways. Can't we just break away from that when we turn on our video games?

    October 25, 2008 at 2:31 pm |
  151. zach

    I'm not real keen about the idea. The presidential campaign is already interfering with my favorite shows on TV. Don't let them gain the video game command post.

    October 25, 2008 at 2:55 pm |
  152. Kaitlyn

    OK.....hands down......THAT'S JUST PLAIN TACKY!

    October 25, 2008 at 5:50 pm |
  153. Alex

    If I saw an ad for a candidate in a video game, I would think less of them because that just shows they are desperate for votes.

    October 25, 2008 at 11:36 pm |
  154. Thomas Wilya

    I think ads are dumb because I barely even notice them if
    I pass one.


    October 26, 2008 at 5:50 pm |
  155. Jamie

    I think posting political ads in a video game is abusing what the concept of video games was based on. Pure mindless fun. Not many people are going to play Halo 3 or COD4 and say,” look Obama supports me killing aliens” that is not going to appeal to kids.

    October 27, 2008 at 9:27 am |
  156. Ross

    I think that ads in videogames are really low down, especially on OH-BAMA’s side. The only political ad in a videogame I know of is OH-BAMA’s ad in the Burnout Paradise game online. When the OH-BAMA campaign goes as far as to put in an ad on a videogame, they are going too far. I have yet to hear or see a John McCain ad in a videogame, and I do not think that he is going to go that low to get a vote.

    October 27, 2008 at 2:26 pm |
  157. David

    I think that it is a good idea for candidates to put ads on video games. Most people I know play video games, so they would probably receive some votes from this. I wouldn’t vote for someone just because they did that though. I would vote for a candidate based on what they were going to do, not if they had the money to advertise on a video game or not.

    October 27, 2008 at 2:32 pm |
  158. Dakota

    I think it is a good idea because it is letting people know what is going on in this world who the leader is going to be.

    October 28, 2008 at 1:25 pm |
  159. david

    i do not think that it is a good idea to put political ads in video games. besides most people that play video games are to young. also it will not help cause no one will see it and its only a picture of the person.

    October 28, 2008 at 1:27 pm |
  160. Ashley

    I really only play Rock Band, video games are kinda boring to me..but I'd be pretty annoyed if I saw an advertisement for a presidential candidate in Rock Band. Seriously, it's everywhere else, the last place I want to see it is Rock Band. x.x

    October 28, 2008 at 3:14 pm |
  161. Tank

    Go obama

    October 28, 2008 at 3:29 pm |
  162. Nick

    Personally this has never happened to me, but that would be pretty low to advertise your campaign in video game commercials. "EA SPORTS, challenge everything! 'McCain likes to be challenged, thats why you should vote for him' "Come on. Besides most "gamers" probably aren't old enough to vote.

    October 28, 2008 at 6:10 pm |
  163. Derrick

    i love the series of burnout but thats a good way to get voters so thats cool dont you think

    October 28, 2008 at 6:23 pm |
  164. Ashlee

    Honestly, not many voters play video games, and if that's pretty much all they do " Get off your but and get a job!!!!!!!!!!!!!!!!!!!!!!!!!!!!!" Also, I have burnout and untill I watched your news cast I hadn't even noticed the ads.

    October 28, 2008 at 9:16 pm |
  165. Jovan

    Personally, I don't think that's a good idea, because A. You're wasting like a million dollars on advertisements a day and B. People who play video games really don't care about the backgrounds and stuff. I think that Obama and McCain should stop with the video games and stick with the buttons, the shirts, those things.

    October 28, 2008 at 10:00 pm |
  166. Kadir

    Ok, this is a waste of money. Kids who play video games don't look at the backgrounds, they just want to get to the final level of the game! It doesn't really matter to those people about the backgrounds(like me). If i was running, i wouldn't waste my money on video games just something else that people look at daily, like the newspaper. NOT new released video games.

    October 28, 2008 at 10:04 pm |
  167. remington

    It wouldent mater that much because the kids play the video games usually and they might notice but they can't vote plus the parents barely watch so its no use and anyways by the time the kids that play can vote the people running for presidential office the canedates can't run again.

    October 29, 2008 at 5:35 pm |
  168. Scott

    I think that in game advertisements are just plain lame. First of all, most of the games that they advertise in are for people too young to vote. It's just another way to waste money when we need it the most.

    October 30, 2008 at 11:33 am |
  169. Kate

    I think that it is cool but it is of a waste of money the kids aren't going to pay attention to it so then why do it if you are going to waste a bunch of money

    November 1, 2008 at 2:42 pm |
  170. Lynne

    its a little over the top.

    November 2, 2008 at 1:40 pm |
  171. Eric

    What about after the election? It would seem wierd playing video games, and seeing an ad for the defeated candidate. In a sense, I don't think it is realized that the world goes on after the election.

    November 2, 2008 at 8:22 pm |
  172. Victoria

    I think it is ridiculous. It comes to show that Obama has to much money to know what to do with. I think he should give some of the money to the government.

    November 4, 2008 at 3:58 pm |