$6.8 million for a vanity plate?! Are you NUTS?
That's how much one Dubai millionaire paid, and I guess it's not just status if the money goes to charity. But I started to wonder about the stuff we buy to make ourselves seem cooler. Who wouldn't want to get home from school in a new sports car? And think about jeans: They're all essentially cotton denim. Some brands cost $20; some cost $200, and both sell – the pricier ones partly because people just like knowing they're wearing something expensive.
Now maybe the idea of a low-numbered license plate seems bizarre, but you did see people noticing and photographing it. Does stuff like that matter to you? What kind of benefit do you see in showing off something that not everybody else has?
Carl Azuz, Anchor